Dose Yoga + Smoothie Bar Creative

At Raleigh’s first hot yoga and smoothie bar, Dose is a studio bringing something fresh to the Triangle. Transcendent, psychedelic and a little bit sexy, this brand combines a heated workout with adaptogenic elixirs for a whole-body wellness high.

I worked with the owner to establish a visual direction, using her initial branding UI kit, to create campaigns running across various digital platforms. With the opening of the studio looming in the distance, I created emails, social ads, print collateral and more to encourage membership sign-ups and other lead-driven goals.

Already part of the target audience for this yoga studio, I thought to myself, what would make me click through from a social ad I saw in my feed? What kinds of visual elements am I drawn to?

While creating various assets for Dose, I used feedback from the people around me who were looking for a yoga studio to join, studied wellness brands that exuded peace, love + happiness and added some funky-fresh animations to capture attention while scrolling.