HMI Glass Website Redesign
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HMI Glass is dedicated to educating America on how far glass can go. Manufactured in the USA, they supply an extensive variety of glass products, from semi-custom shower enclosures to fully-custom works of art. All backed by a rich history and deep industry knowledge.
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The HMI Glass team came to TriMark Digital needing a fresh website after a brand merger. I was part of the team tasked with taking their new name and logo and creating a sophisticated website that felt high-end and luxurious.
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To achieve this goal, I worked closely with an art director and content strategist to brainstorm the perfect messaging and look for the site rebrand.
We used a color scheme that reflected the cleanliness and ethereal feeling of looking through pristine, untouched glass. Our vision was a minimal, yet luxurious feel - something that felt like a luxury to own.
Once pages started getting designed and approved by the client, it was time to move to development. Instead of working with one of our in-house developers, I learned how to effectively communicate with an off-site developer to ensure the website design was executed correctly with the client’s goals in mind.
The Creative
You bet your glass that this website helped further establish HMI as an expert in the glass-making industry.
After the most pressing pages of the site were added, we could move forward with branding HMI through outlets such as social media, magazine ads and even a trade show booth.