Bojangles’ RDU Social, Email and Campaign Design

Bojangles’ is a southern staple. Serving up Cajun-seasoned fried chicken, buttermilk scratch-made biscuits and all the fixin’s you could want, it’s no wonder people all over the Southeast salivate when they pass a Bo’s restaurant.
Bojangles’ RDU, the largest franchise owner of Bojangles in the country, came to TriMark Digital needing a kick-ass social media strategy that resonated with their audience and met their lead-gen goals.
As the lead designer on the account, I partner up with content writers and paid social strategists to create lead-generating ads that engage with and captivate the audience.
Because the client’s target audience was mostly college students, the social feed mainly focused on how chicken and biscuits were the perfect accompaniment to cheering on your favorite team.
Our agency photographer captured content of limited-time offers and featured menu items so that our imagery was so enticing you could almost taste it.