KOHLER Walk-In Bath Print

An industry name that needs no introduction, the KOHLER Walk-In Bath has paved the way for those wanting to age-in-place inside of the comfort of their home. The bath helps establish independence, with its many easy-to-use features including the lowest step-in threshold available.

My responsibility on the KOHLER Walk-In Bath team is print lead. Each month, I’ll meet with an art director, project manager and content strategist to create a newspaper print campaign for the upcoming offer.

I work with an internal team of content writers, art directors and client strategists to create something that feels on brand, but will also perform. I also use the images that are taken by KOHLER’s internal marketing team and enhance to ensure the photos print vibrantly and align with the current month’s offer.

Once the creative is approved by the client, it is resized, by a team I oversee of 2-3 production designers, into 300+ ads that are in newspapers around the country.

Another part of my role is to create magazine ads, as well as inserts and mailers that are a healthy blend of lead-generation strategy and KOHLER-branded visuals.

These have appeared in magazines such as Forbes, Garden & Gun, Time and more.