HUSH Hair Lash Brow Branding

Not your typical hair salon, HUSH Hair Lash Brow is a client-first experience. Founded by two badass women, HUSH is luxury without the noise.

Starting from scratch, HUSH needed a complete branding kit with a logo mark, colors and fonts.

I met multiple times with the client to go over their brand’s voice and how they pictured HUSH coming to life.

As someone who wants a solid salon experience without all the fuss, I thought about what I would want to see from a brand to make me want to book an appointment.

I approached the logo mark as something that felt feminine, sophisticated as well as light and airy. The thinner parts of the mark are meant to be breaths of air, or pauses, that make HUSH feel almost like a whisper.

For the colors, we agreed on neutrals that felt warm and inviting. We landed on a dusty rose and sand color that will compliment the colors going in their salon.

Website coming soon!